UTM Builder
Create campaign tracking URLs with UTM parameters for Google Analytics, GA4, and other analytics platforms. Generate professional tracking links in seconds.
About UTM Builder
A UTM Builder is a tool that helps you create tracking URLs with UTM (Urchin Tracking Module) parameters. These parameters allow you to track the effectiveness of online marketing campaigns across traffic sources and publishing media in Google Analytics and other analytics platforms.
Our free UTM Builder generates properly formatted tracking URLs with all five standard UTM parameters: source, medium, campaign, term, and content. Perfect for marketers, advertisers, and anyone who wants to track the performance of their online campaigns with precision.
Key Features of UTM Builder
Everything you need for professional utm builder
Smart Presets
One-click presets for Google Ads, Facebook, LinkedIn, Twitter, Instagram, and email campaigns.
All UTM Parameters
Support for all 5 UTM parameters: source, medium, campaign, term, and content.
Real-time Generation
URLs generate instantly as you type with live validation and preview.
CSV Export
Export your UTM URLs to CSV for easy spreadsheet integration and sharing.
Privacy First
100% client-side processing. Your URLs never leave your browser.
Universal Compatibility
Works with Google Analytics, GA4, Adobe Analytics, Mixpanel, and more.
How to Use UTM Builder
Follow these simple steps to get started
Enter URL
Paste your destination URL where you want to track traffic
Add Parameters
Fill in UTM source, medium, campaign and optional parameters
Copy & Use
Copy the generated tracking URL or export to CSV
Pro Tips
- Use lowercase letters and underscores for consistency
- Keep campaign names descriptive but concise
- Document your UTM naming conventions in a spreadsheet
- Avoid using UTM parameters for internal site links
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Frequently Asked Questions
Everything you need to know about UTM Builder
What is a UTM Builder?
A UTM Builder is a tool that helps you create tracking URLs with UTM (Urchin Tracking Module) parameters. These parameters allow you to track the effectiveness of online marketing campaigns across traffic sources and publishing media in Google Analytics and other analytics platforms.
What are UTM parameters?
UTM parameters are tags added to URLs to track marketing campaign performance. The main parameters are: utm_source (identifies traffic source), utm_medium (marketing medium), utm_campaign (specific campaign name), utm_term (paid search keywords), and utm_content (differentiates similar content/links).
Which UTM parameters are required?
Three UTM parameters are required: utm_source (e.g., google, facebook), utm_medium (e.g., cpc, email, social), and utm_campaign (e.g., summer_sale, product_launch). The utm_term and utm_content parameters are optional but useful for additional tracking.
How do I track UTM parameters in Google Analytics?
In Google Analytics, go to Acquisition > Campaigns > All Campaigns to see your UTM-tagged traffic. You can also find UTM data in Acquisition > All Traffic > Source/Medium. GA4 users can find this data under Acquisition reports.
What are best practices for UTM parameters?
Use lowercase and underscores instead of spaces, be consistent with naming conventions, create a tracking spreadsheet, avoid using UTM tags for internal links, don't include sensitive information, and always test your URLs before launching campaigns.
Can I use UTM parameters with shortened URLs?
Yes! You can shorten UTM-tagged URLs using services like Bitly or TinyURL. The UTM parameters will still work when the shortened URL redirects to your tagged URL. This is especially useful for social media where character limits matter.
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