Word Counter for Bloggers & SEO Writers | Rune

In the world of SEO and content marketing, word count is more than a number—it's a ranking factor. Longer, more comprehensive content tends to rank higher on Google. But how long is long enough? And how do you track it efficiently? Enter Rune's Word Counter.

Why Word Count Matters for SEO

Content Depth Signals Authority

Google's algorithms favor in-depth content that thoroughly covers a topic. Articles with 1,500+ words typically outperform shorter pieces for competitive keywords.

More Words = More Keyword Opportunities

Longer content naturally accommodates more keyword variations, LSI keywords, and related phrases—all of which improve search visibility.

Reader Engagement

Well-structured, longer articles keep readers on the page longer, reducing bounce rates and signaling quality to search engines.

Ideal Word Counts for Different Content Types

Content Type	Recommended Length
Blog Post (Informational)	1,500-2,500 words
Pillar Page / Ultimate Guide	3,000-5,000 words
Product Review	1,000-2,000 words
Listicle	1,500-3,000 words
News Article	600-1,200 words
Social Media Caption	Platform-dependent

How Bloggers Use Rune's Word Counter

Step 1: Set a Target

Before writing, determine your target word count based on competitor analysis and content goals.

Step 2: Write and Monitor

As you draft, keep the Word Counter open. Watch your progress in real-time without interrupting your flow.

Step 3: Optimize Section Balance

Use paragraph count to ensure balanced sections. Long paragraphs can be broken up; short ones can be combined.

Step 4: Check Reading Time

Estimate how long readers will spend on your article. This is useful for content calendars and user experience planning.

Pro Tips for SEO Writers

Aim for Quality Over Quantity

Don't pad content with fluff just to hit a word count. Every word should add value. Use the sentence and paragraph counts to assess structure.

Compare Against Competitors

Analyze top-ranking articles for your target keyword. Use their word counts as benchmarks.

Use Reading Time for UX

If your reading time is 10+ minutes, consider splitting into a series or adding a table of contents.

The Auto-Clean Advantage

When researching competitors, you might paste their content to analyze word count. Enable "Clean text on paste" to strip HTML and formatting for accurate comparisons.

Conclusion

For bloggers and SEO writers, word count is a strategic metric. Rune's Word Counter helps you hit targets, analyze content, and optimize for search—all in one free, fast tool.