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Understanding DPI and Image Quality | Rune

Understanding DPI and Image Quality | Rune

Learn what DPI means for images. Understand when to use 72 DPI for web vs 300 DPI for print.

2 min read

DPI (Dots Per Inch) affects how images appear in print. Understanding DPI helps you choose the right settings for your purpose.

What is DPI?

DPI measures how many dots (or pixels) fit in one inch when printed.

  • Higher DPI = More detail, larger file, better print quality
  • Lower DPI = Less detail, smaller file, sufficient for screens

DPI for Different Uses

Purpose DPI Why
Web/Screen 72 Standard screen resolution
Presentations 96-150 Good screen quality
General Print 150-200 Acceptable quality
Professional Print 300 Industry standard
Large Format 150 Viewed from distance

72 DPI for Web

  • Standard screen resolution
  • Smaller file sizes
  • Faster loading
  • No quality loss on screens

300 DPI for Print

  • Professional print standard
  • Sharp text and details
  • Required for brochures, cards, posters
  • Larger file sizes

Common Misconception

DPI doesn't affect screen display. A 72 DPI image looks identical to a 300 DPI image on a monitor—only file size differs. DPI matters only for print.

How to Set DPI

  1. Open Rune's Image Resizer.
  2. Upload your image.
  3. Adjust the DPI slider (72-300).
  4. Set dimensions and quality.
  5. Download.

Calculating Print Size

Print size = Pixels ÷ DPI

Example: 1800 x 1200 pixels at 300 DPI = 6" x 4" print

When to Increase DPI

  • Preparing images for professional printing
  • Creating assets for print design
  • Exporting for high-quality reproduction

Conclusion

Use 72 DPI for web, 300 DPI for print. Rune's Image Resizer lets you set DPI for any purpose.