Images are typically the largest files on websites. Proper compression dramatically improves page load speed and user experience.
Why Image Optimization Matters
Page Speed
- Faster loading improves user experience
- Reduces bounce rates
- Better mobile performance
SEO Rankings
- Google uses page speed as ranking factor
- Core Web Vitals include image impact
- Faster sites rank higher
Bandwidth Costs
- Smaller files reduce hosting bandwidth
- Lower costs for high-traffic sites
Recommended Settings for Web
| Type | Quality | Format | Max Size |
|---|---|---|---|
| Hero images | 80-85% | WEBP/JPG | 200-400 KB |
| Content images | 75-80% | WEBP/JPG | 100-200 KB |
| Thumbnails | 70-75% | WEBP/JPG | 30-50 KB |
How to Optimize
- Open Rune's Image Compressor.
- Upload website images.
- Set quality to 75-85%.
- Choose WEBP format (or JPG for compatibility).
- Set max dimensions to match display size.
- Compress and download.
Format Selection
- WEBP: 25-35% smaller than JPG, modern browsers
- JPG: Wide compatibility, good for photos
- PNG: Only when transparency needed
Before/After Size Targets
| Original | Target | Reduction |
|---|---|---|
| 2 MB | 200 KB | 90% |
| 500 KB | 100 KB | 80% |
| 200 KB | 50 KB | 75% |
Testing
After compression:
- Verify images look acceptable
- Check file sizes meet targets
- Test page load speed
Conclusion
Optimized images are crucial for website performance. Rune's Image Compressor helps you achieve web-ready file sizes.