How to Adjust Tone in AI Rephraser | Rune

Your message is only as effective as its delivery. The same words can sound supportive, demanding, or inspiring depending on their tone. Rune's AI Rephraser gives you precise control over tone, letting you tailor your writing to any audience.

The Four Tone Options

1. Formal

Best For: Business emails, official reports, legal documents, professional correspondence.

Characteristics:

• Uses complete sentences (no contractions)

• Employs sophisticated vocabulary

• Maintains objectivity

• Follows traditional grammar rules

Example:

• Input: "You should check out our new product."

• Output (Formal): "We would like to invite you to review our recently launched product."

2. Friendly

Best For: Blog posts, social media captions, casual emails, customer service replies.

Characteristics:

• Uses conversational language

• May include contractions

• Feels approachable and warm

• Often uses "you" and "we"

Example:

• Input: "Please provide your feedback on the proposal."

• Output (Friendly): "We'd love to hear your thoughts on the proposal!"

3. Academic

Best For: Research papers, essays, thesis documents, scholarly articles.

Characteristics:

• Precise, discipline-specific vocabulary

• Third-person perspective

• Passive voice where appropriate

• Citations-friendly structure

Example:

• Input: "The experiment showed that plants grow faster with more light."

• Output (Academic): "The experimental findings indicated that increased light exposure accelerates plant growth."

4. Persuasive

Best For: Marketing copy, sales emails, landing pages, ad headlines.

Characteristics:

• Action-oriented language

• Emotional appeal

• Strong verbs and calls-to-action

• Benefit-focused framing

Example:

• Input: "Our product saves time."

• Output (Persuasive): "Reclaim hours of your day—our product delivers unmatched efficiency."

When Tone Matters

Mismatched T Opportunity

Imagine sending a "Friendly" email to a senior executive expecting a formal update. Or writing "Academic" copy for a fun social media campaign. The message might be accurate, but the impact is lost.

The Right Tone Builds Trust

When your reader feels like you "get" them, they're more likely to engage. A student reading scholarly language feels respected. A customer reading friendly support feels valued.

How to Choose the Right Tone

Conclusion

Tone is the secret sauce of effective communication. With Rune's AI Rephraser, you're not just changing words—you're shaping perception. Try the tone settings today at Rune.